Planning a new collection it a bit time consuming and can be very over whelming. Its important to set goals and expectations from the start.
When I start a jewelry collection idea I usually try to plan out every detail. My project planner is a pretty simple ring binder journal you can pick up from any stationery store. White paper for sketches and doodles. Ruled lines jot down my copious notes and ideas in my lees than perfect handwriting. I love to fill the pages to do lists, reminders, rough sketches, and ideas for blog posts. I also like to have a calendar. I usually go through one planner every month.
Get a calendar and a pencil because your dates will change. Then you should decide on a launch date. Are you aiming for a holiday debut like Christmas or Valentine’s Day? Is this direct to market or are you selling wholesale because those Christmas orders get paced early. When do you need your samples for your buyer or photography? Don’t forget to get your marketing plan in order. Back out the time for product development and add a few weeks because it doesn’t happen over night and there are always problems. Know your target market and customer. Then there is a design process that requires committing to a key concept and building out a collection from it. Decide on price points and material quantity and quality. Then you have to get models and samples. Source your packaging and manufacture. Be sure to leave plenty of time for any unforeseen issues.
If it’s planned properly, given enough time for development and marked well you should end up with a great collection terrific collection of jewelry designed for your customer.
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